Organizational Transformation in the Digital Age

Digital Transformation is a phenomenon of technology that has a huge impact on day-to-day human lives. For one, there is a definite change in the way people work, although the purpose of work remains the same. The Digital Age has sprung up a Digital workplace that is driven by considerations of time and competition from the most basic level.

In the face of digital business transformation…

Being (and continuing to be) customer-centric is a worthy aim to have. A popular winning strategy for survival that many organizations employ is to treat their employees as internal customers.

This phenomenon of the Digital Age is especially true in the case of employees in the Information Technology, Digital Communication, and other technology sectors. The new digital workplace allows much flexibility and is also fraught with pitfalls. 

The digital age – threat or opportunity

Despite the imminent concerns, the need to survive is obvious and deeply compelling. Companies stand to gain on so many fronts – cutting down costs, attracting and retaining talent better, and improving processes – so much so that digital transformation might alter the entire brand and what the company stands for. The human resource personnel are the one and only ‘early makers’ who can spearhead this change and lead the entire organization throughout it in turn. They bring in the emotional intelligence necessary to capture and release the essence through a meticulously engendered HR transformation roadmap.

What to do:

  1. Rededicate oneself to a customer-centric approach: Design apps and create one-on-one communication to develop a strong relationship with the end-users. Just because a business has gone digital, does not mean the connection has to go missing.
  2. Common purpose across departments: Easily-shared information should be a boon, not an obstacle. Sharing customer information across Marketing, Sales and R & D departments makes for better products to be created. Digitization need not be terrifying
  3. Tracking performance in the digital age: Digital business transformation is often mistaken as a mere social media presence. Companies make posts on Twitter and Instagram, and expect to popularize their offerings. While this is certainly possible, the more serious pursuit should be tracking performance metrics like Return on Experience (ROE) and Customer Lifetime Value (CLV).
  4. Don’t wait to feel ‘ready’: Digitization is something that happens only if you take the plunge. If you sit around waiting in the wings to feel ‘ready’, you will be surpassed by those who have taken the lead. Although it can be disruptive in the beginning, the sink or swim approach works better because businesses can teach themselves to swim with the currents once they understand the trends.
  5. Keep track of the trends: Digitization means that your brand and merchandise are easily available to the customer. He/she can shop for them online on their own time and experience convenience while remaining in control of their experience.
  6. Invest smartly in digitization: It is not just the apps you develop and the software packages that you take on board to help with digitization. Qualified personnel who can study trends, learn new tools and products quickly, and share their knowledge readily are also a worthy investment

Digital business transformation is in truth a valuable opportunity that helps in identifying (or revising) the purpose of a given business and creating a unique value proposition. 

In the age of digital HR trends, the human resource managers are constantly and intensely aware of their responsibility in tweaking their approach toward the human capital of the organization. HR identifies the magnitude of the need and the urgency of taking up this transformation head-on.

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