Delivering Modern Experience in a Digital Age

The pandemic turned the focus of almost every business on embracing IT agility and building experiences from other vital areas. No wonder many are predicting the post-pandemic to be a new phase in the digital age. And that makes rapid digital adoption a must for organizations to gain competitive advantage, customer satisfaction, and business continuity. That is why digital transformation is one of the top priorities of business leaders in 2022 and beyond.

Building experiences consider all aspects of software development and delivery that can help an organization develop capabilities required to make end-users happy, overcome business challenges, and make the most of the available market possibilities.

The new phase in the digital age is throwing challenges for IT executives to deal with and opening up more unique business possibilities to direct their organizations towards growth. Some of the questions they may encounter during this journey include how they can make digital products gain popularity amongst the target audience? How to make their software reach expected success? And how can massive systems be turned sleeker?

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The first thing that businesses need to do is empathize with the end-users. This will help them explore better ways to build digital products that fall in line with the needs of the end-users. A successful digital product always comes from a better understanding of the needs of the consumers and features a design that has people at the center of it. When it comes to experimentation with technology, going the minimum viable product (MVP) way can help digital businesses build experience-centered products. Product validation is critical. Companies with a robust portfolio of digital products understand how blending best software engineering practices with the right design concept can help them make their products more attractive for end-users.

While empathy and experimenting are essential for making digital products gain popularity, businesses dealing in these products also need to make sure that updates aren’t only regular and fast and predictable. If it takes them too much time to provide better functionality and upgraded features, they might find it very hard to build long-lasting relationships with their customers. This is where DevOps and Agile software development and delivery practices can come to their rescue. The success of digital products eventually depends on how fast they reach consumers and how much time they take to deliver expected value. 

Engagement is the key to making digital products a hit amongst end-users. The first step to achieve this is to keep experience-centricity at the forefront of product development. By doing this, digital businesses will witness transformation in every aspect, including engineering practices, architectures, development teams, and cloud platforms, amongst others. So, finding and developing talent and creating the right culture plays a significant role in achieving concrete business outcomes. 

Reference: Delivering Modern Experience: Five Ways Forward | Forbes | Raja Bavani | Dec 7, 2021

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