Author: India Employer Forum

“We overestimate what technology can do in the short run and underestimate what it can do in the long run,” observed futurist Roy Amara, summarising what is now known as Amara’s Law (Beck & Wade, 2004). Nowhere is this more evident than in the deployment of artificial intelligence today. Despite unprecedented investment and attention, AI […]

Artificial intelligence (AI) is transforming productivity across industries, promising efficiency, speed, and lower operational costs. However, when AI adoption is primarily used to replace low-skilled labour, it creates hidden economic and social costs. In India—where a large share of employment is informal, routine, and low-skilled—AI-driven automation disproportionately impacts bottom-of-the-pyramid workers. This article illustrates how early […]

India’s workforce challenge is no longer only about job creation. It is about building a workforce that is productive, stable, and capable of sustaining growth over time. While employers across sectors continue to expand hiring, they face persistent challenges around entry-level readiness, early attrition, and rising cost-per-hire. At the same time, female participation in the […]

By 2026, technology will no longer be perceived as a transformation initiative. It will simply define how work is executed. Technology is already being embedded into everyday roles across all sectors be it manufacturing, logistics, healthcare, retail, BFSI, energy, or agriculture. Supervisors rely on real-time dashboards for daily tracking, planning decisions are increasingly supported by […]

Thirty-five years after India launched its landmark 1991 economic liberalisation, the reforms remain one of the most defining moments in the country’s modern history. By dismantling license controls, opening markets, and integrating India with the global economy, the reforms fundamentally altered how India grows, produces, and competes. Yet, despite undeniable gains, the liberalisation story is […]

What keeps an employee loyal to a company? Could it be Could it be that loyalty goes  beyond pay, promotions, and benefits and is anchored in purpose instead? Businesses are realising that attractive compensation packages and well-crafted policies are not enough to retain talent. It demands a workplace culture that fosters meaning, growth, and belonging, […]