Author: India Employer Forum

GCCs are reshaping the business landscape in India, transforming the country from a low-cost support destination into a global hub for innovation, engineering, and strategic decision-making. Over the past decade, this sector has grown rapidly, expanding beyond back-office operations to drive product development, digital transformation, AI adoption, cybersecurity, and advanced analytics for Fortune 500 companies. […]

India’s digital marketing sector has been growing at an unprecedented pace, driven by rapid internet adoption, high smartphone usage, and the expansion of e-commerce and digital services. Today, digital media accounts for nearly 46% of India’s total ad spend, surpassing the traditional ones such as television and print. As businesses across industries shift their focus […]

The number of individuals choosing freelancing has been rising steadily over the years, reflecting the same momentum seen in full-time careers. As work models evolve and digital platforms democratize access to global opportunities, freelancing has emerged as a flexible and rewarding alternative for many professionals. For freshers in particular, it offers a pathway to build […]

Public debates on employment in India’s economically lagging states often overlook the structural constraints that prevent meaningful job creation. Bihar illustrates this challenge clearly. While political conversations periodically revive promises of large-scale government hiring, such proposals do little to address the deeper problem: the absence of a modern regulatory ecosystem capable of nurturing high-productivity private-sector […]

India’s tech sector is booming at an unprecedented pace, reshaping functions across industries and creating new job roles. As digital adoption accelerates, an interesting trend has emerged — a growing number of non-tech professionals from fields like marketing, finance, HR, operations, and sales are actively exploring career transitions into the tech industry. Whether driven by […]

India’s employment geography looks oddly narrow for a nation of 1.4 billion people. Whether it’s tech in Bengaluru, automotive in Pune, finance in Mumbai, or consulting and startups in Delhi-NCR, just a handful of cities dominate the country’s high-value employment map. Together, these four metros attract most of India’s formal jobs, venture capital, and advanced […]

Traditional business models often struggle with an execution gap — the gap between translating strategies into sustainable business outcomes. Stratexology, a new management and economic framework developed by Professor Ahmad J. Naous, addresses this long-standing challenge by redefining how strategy and execution function together. It positions execution as a scientific, measurable component of strategy, ensuring […]