India Employer Forum

Apprenticeship

Best Practices for Enhancing Apprentice Engagement in your Business

  • By: India Employer Forum
  • Date: 21 August 2024

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Apprenticeships offer a powerful solution for organisations looking to enhance workforce capabilities while fostering long-term talent development. Leveraging apprentices effectively can lead to significant organisational benefits, including improved productivity, reduced costs and a robust talent pipeline.

Here, we explore best practices for boosting apprentice engagement, supported by recent insights and expert recommendations.

Understanding the importance of apprenticeships

Apprenticeships bridge the gap between education and practical work experience, providing businesses with a cost-effective way to cultivate skilled workers. According to the 2023 TeamLease Degree Apprenticeship Report, companies with robust apprenticeship programs report higher employee retention rates and a positive return on investment (ROI). The report highlights that businesses investing in apprenticeships not only gain immediate productivity boosts but also future-proof their operations against talent shortages​​.

According to the poll, 63% of employers feel apprenticeships increase overall performance and give a competitive advantage over rival organisations. Again, the majority of companies stated that their actions had a significant impact on program costs, benefits and design, such as program duration, training equipment and program administration. According to the aforementioned data, companies are gaining the value of apprentice production, enjoying lower attrition and enhanced recruiting, acquiring a pipeline of trained workers and training future managers.

Dhriti Prasanna Mahanta, VP of TeamLease Degree Apprenticeship, highlights the strategic importance of apprenticeships. He said, “Expanding apprenticeship programs is crucial for cost savings, increased productivity, and nurturing internal talent. They play a vital role in enhancing employability and addressing skill deficits within industries.”

Best practices for apprentice engagement

Structured Onboarding and Mentorship Programs: Effective onboarding sets the stage for apprentice success. Providing a comprehensive introduction to the company, clear expectations and a dedicated mentor can significantly boost apprentice engagement. Mentorship offers guidance, support, and a personal connection to the organisation, which is crucial for retaining apprentices.

Establish a mentorship framework where experienced employees guide apprentices. This approach will nurture a culture of ongoing learning and support.

Clear Career Pathways and Progression: Apprentices are more engaged when they can see a clear trajectory for growth within the company. Outlining potential career paths and providing regular feedback on their progress encourages apprentices to stay motivated and committed.

Develop comprehensive career progression plans and communicate them during the onboarding process. Conduct regular reviews to ensure that apprentices’ goals are aligned with the company’s business needs.

Integrate Apprentices into Company Culture: Integrating apprentices into the company’s culture and day-to-day activities fosters a sense of belonging and purpose. Involve them in team meetings, company events and cross-functional projects to help them feel like valuable members of the team.

Encourage apprentices to participate in social and professional gatherings and assign them meaningful projects that align with their training goals.

Continuous learning and development opportunities: Offering ongoing training and development opportunities keeps apprentices engaged and enhances their skillsets. This can include formal education, workshops and access to online learning resources.

Partner with educational institutions to provide apprentices with access to advanced training and certifications that complement their on-the-job learning.

Recognition and Rewards: Acknowledging apprentices’ efforts and achievements fosters motivation and a sense of accomplishment. Recognition can be formal or informal, ranging from verbal praise to more structured rewards programs.

Implement a recognition program that celebrates apprentices’ milestones and contributions. This could include employee of the month awards, certificates, or other incentives.

Feedback Loops and Open Communication: Maintaining open lines of communication and regularly soliciting feedback from apprentices helps identify areas for improvement and demonstrates that the organisation values their input. This also aids in tailoring the apprenticeship experience to better meet their needs.

Schedule regular check-ins and surveys to gather feedback from apprentices and make adjustments to their training plans as necessary.

Leveraging technology and data

Incorporating technology and data analytics can further enhance apprenticeship programs. Tools like Learning Management Systems (LMS) can streamline training delivery and track progress. Additionally, data-driven insights can help identify trends and areas for improvement in apprenticeship engagement.

The TeamLease Degree Apprenticeship report notes that companies using advanced data analytics to monitor apprentice performance and engagement report a higher ROI and greater alignment of training outcomes with business goals​.

61% of employers surveyed witnessed a net positive value in apprenticeships. Lower recruitment costs, ability to attract good staff and reduced impact on attrition are the significant parameters that were rated as the top 3 benefits by employers. Nearly 50% of employers see long-term gains, including better performance and/or higher retention. Employers ranked improved productivity and profits as their next benefit. 37% of employers responded that their profits increased as a result of hiring apprentices.

Nearly 50% of companies perceive long-term benefits, such as improved performance and increased retention. Improved productivity and profits were among the most often mentioned advantages of apprenticeships. An employer’s costs for workplace training grow not only with the length of the work placement, but also with the level of the training offered throughout the work placement.

The role of government and policy support

Government initiatives and policies play a critical role in supporting apprenticeship programs. The Apprenticeship Act provides a framework for businesses to engage apprentices effectively, ensuring that both apprentices and employers benefit from the arrangement. By adhering to these guidelines, businesses can maximise the impact of their apprenticeship programs and contribute to a skilled workforce.

Investing in apprenticeships is a strategic move that can yield significant benefits for businesses. By implementing best practices for apprentice engagement, companies can cultivate a dedicated, skilled workforce while enhancing overall organisational performance.

As Dhriti Prasanna Mahanta aptly puts it, apprenticeships are a “Strategic shift towards nurturing Internal Talent,” paving the way for sustained growth and success​​.

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