“If a thing is worth doing, it’s worth doing well”.
In today’s tech-savvy and interconnected world, an organization’s reputation is known through its employer. The process of constantly striving in promoting a company is greatly influenced by the employer first and then followed by the HR department that holds center stage in bringing in new talent and building a great team of workers. It is the employer’s proactive approach that helps in bringing and building new strategies to attract and engage top talent in its selected employees. The perceptions of job seekers and employees are greatly influenced by employer branding. In simpler terms employer brand means what prospective job seekers actually think of you. An opportunity to create a good and positive impression during the interview process is the mark of a smart employer.
In any multinational organization the hiring process consists of generally four processes, namely; sourcing, screening, selection and finally incorporation. Perceiving and reacting during stages of hiring is known as Candidate Experience.
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One must understand that employer branding and candidate experience are closely related. Both parties benefit as employer branding creates goodwill for the employer whereas the prospective candidates are well informed and aware about the company policies even before they apply for the particular job. Candidate experience is not limited to only recruitment but it also extends to the perception of the people working in it.
The job market is constantly on the lookout for new talent, the focus now shifting from employer to candidates. As a result, candidate experience in recruitment is extremely important in the hiring process. The younger generation is smart and openly share their experience whether positive or negative thus making a big difference in recruiting. Even unsuccessful job seekers who had a good experience when interviewing invite their fellow candidates to apply. The second and important reason why candidate recruitment experience matters is that there is a deficit of talent in the market and candidates expect a better treatment from their prospective employers.
Following are few ways of treating your candidates:
- Time management: Candidates today value time more than anything else. Almost 50% of them do not waste time in moving to look for a new job in case they do not receive a response from their previous interview.
- Setting clear expectations: Segregating and optimizing your hiring process is a sure shot way to let the job seekers know what is expected of them in the job.
- Share reviews and get feedback: The HR department constantly strives to better their hiring process by getting feedback from the candidates in the interview stage.
- Responsiveness: Quick decision in hiring process and getting timely response greatly affects the candidate experience.
You might also be interested to read: Effect Of Employer Branding On Recruitment And Retention
Why is candidate experience important?
Candidates hold a major power today as unsatisfied candidates readily share their thoughts via social media, thereby putting the company’s reputation at stake. Efforts put in by the hiring team by thoughtful planning and innovation and also by maintaining good relationships with the candidates whether selected or rejected helps provide a great candidate experience from start to finish.
References:
- “Recruiting Hacks: Improve Candidate Experience in 10 Simple Steps” by Anja Zojceska, 1st October 2018.
- “What is Candidate Experience and why is it Important ?” By Pavana KR.
- “What Is Employer Branding and How Can It Grow Your Business?” By Sarah LybrandMarch 1, 2018.
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