With the pandemic pushing the needle towards digital, online festival sales are expected to touch $7 billion in gross merchandise value (GMV), and lead to the creation of 300,000 jobs, says Redseer
In view of the upcoming festive season, e-tailing majors such as Amazon and Flipkart, as well as third-party logistics firms, are ramping up delivery capabilities by investing in warehousing infrastructure and hiring additional on-ground staff.
With the pandemic pushing the needle towards digital, online festival sales are expected to touch $7 billion in gross merchandise value (GMV), and lead to the creation of 300,000 jobs, said consulting firm Redseer.
Daily e-commerce shipments in India have grown from 3.7 million in the pre-covid months to 5.1 million in August-September. Daily shipments are set to touch 22 million during the festivities, shows RedSeer data. In the year-ago, daily shipments were at 12 million.
Expecting bumper sales this year, e-tailers are stepping up hiring primarily across supply chain and logistics functions.
Source: livemint
