Lockdown 3.0: Flipkart, Amazon, Other E-tailers Get Nod To Sell Non-essentials In Green, Orange Zones

Lauding the government’s decision to partially allow sale of non-essentials, the e-tailers said the move will help meet consumer demand while easing the burden of piled up inventory of the MSMEs amid the extended nationwide lockdown

In a major relief to Indian e-commerce firms such as Flipkart, Amazon and Snapdeal, the government has allowed the players to deliver both essential and non-essential items across green and orange zones during the third phase of the lockdown, beginning May 4. The e-tailers, however, are allowed to deliver only essential items, which include grocery, hygiene products, and medicines, in red zones.

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“Ecommerce activities will be permitted only for essential goods outside containment areas in red zones,” the Ministry of Home Affairs (MHA) said in revised guidelines issued on Friday.

Lauding the government’s decision to partially allow sale of non-essentials, the e-tailers said the move will help meet consumer demand while easing the burden of piled up inventory of the MSMEs amid the extended nationwide lockdown. They have promised delivery of products with proper precautions and in a safe manner, ensuring social distancing.

Source: Business Today

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