- The content featured on Instagram, Facebook and Twitter ranges from beauty, wellness and fitness to tutorials on recycling old clothes
- Social media is buzzing with DIY content on home care, sanitization and skincare
NEW DELHI: Bata India, Shoppers Stop, Lakme Salon and Westside are among brands leveraging their employees to create do-it-yourself (DIY) content campaigns across social media platforms to stay relevant and connected with consumers amid the ongoing lockdown.
The content featured on Instagram, Facebook and Twitter ranges from beauty, wellness and fitness to tutorials on recycling old clothes. Social media is buzzing with DIY content on home care, sanitization and skincare.
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“Such content gives brands an opportunity to engage with their customers. This would help the brands with better discoverability on digital in the long run. If used well, it helps the brand, its employees and its customers. It also opens up opportunity for the brand to organically get more followers,” said Nishant Malsisaria, vice president of product strategy at DAN Data Sciences.
Source: livemint
