According to a report, news apps have registered a 41% increase in time spent during the coronavirus disruption period so far
News websites and apps have registered a spike both in time spent on the site/app and the number of users visiting the sites to track the latest updates since the coronavirus outbreak in India.
According to a joint study by Broadcast Audience Research Council of India (BARC) and Nielsen India, there has been a 41% increase in time spent on news apps. Users spent around 40 minutes per week tracking news on their smartphones in the week of March 28 to April 3, up from 27 minutes in the pre-Covid sample period (January 13-February 2). Overall, the news franchise on smartphones has grown 34%, the report revealed.
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Consumption of news on smartphones peaks in the morning and that on smartphones is higher than TV news consumption during the day, the report stated. “Since newspapers are not reaching consumers uniformly, digital and television are the only two sources for consumers to access information. Therefore, digital news consumption has seen huge growth as a result of the lockdown,” observed Niraj Ruparel, head, mobile and emerging technology, GroupM India.
Source: Financial Express
