Didier Truchot, founder, chairman and chief executive officer of Ipsos Group, has a pulse of what consumers the world over are thinking. From decoding public opinions on politics, to the health of the economy, and consumer perception on climate change, the Paris-headquartered market research firm, that is present in 90 markets, provides marketing, media, public affairs and survey management to corporates and governments.
On his recent visit to India, Truchot, who founded Ipsos in 1975, spoke about the research firm’s scope of business in the Asia Pacific region, the shift to online research, and how research firms need to stay relevant today.
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It changes everything—it changes our access to people. But it creates its own challenges because if I want to get your feedback via mobile, I need to create templates that are easy to use.
Source: livemint
