Mukesh Ambani’s JioMart is expected to script a new history for India’s kirana stores, which have been facing the onslaught of modern trade and e-commerce for some time now.
Mukesh Ambani’s JioMart is expected to script a new history for India’s kirana stores, which have been facing the onslaught of modern trade and e-commerce for some time now. As RIL’s pet project aims to bring mom and pop stores to the fore again, the Reliance Jio-Facebook-Whatsapp trio may actually help kirana stores tremendously, Prasun Basu, South Asia Zone President, and Nitya Bhalla, Data Science Leader — South Asia, Nielsen, told Financial Express Online. “Kirana stores will now perhaps be better able to match their modern trade and e-commerce counterparts. The JioMart initiative will also help mitigate some erosion from modern trade,” Prasun Basu said.
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It is likely to have a positive effect on the supply chain and retailers and suppliers will both better understand what works in the retail space. A lot of this, however, also depends on the consumer demand, he added. Consumer demand has been slackening off — due to slowdown in pre-lockdown times and now because of the lockdown as manufacturing is down.
Source: Financial Express
