Amid Covid pandemic, startups have been trying to reorient themselves by resetting their cost base with a focus on core businesses and avoiding cash burn as much as possible.
Google has expanded its early-stage startup accelerator – Google For Startups (previously Launchpad Accelerator) to provide support to startups working on solutions for the post-Covid world. The accelerator on Wednesday opened applications for the new batch of the accelerator focusing on healthtech, fintech, edtech, agritech, retail and software-as-a-service startups. Amid Covid pandemic, startups have been trying to reorient themselves by resetting their cost base with a focus on core businesses and avoiding cash burn as much as possible with limited marketing and hiring. The ecosystem support from various stakeholders including technology players like Google is likely to help such startups.
“The pandemic has fundamentally changed the landscape, and startups, in particular, are deeply impacted since they operate with lean teams and resources, and far less cushion than a scaled enterprise,” said Paul Ravindranath G, Program Manager, Google for Startups Accelerator India.
Source: Financial Express
