Buyers can log into the app under the Domino’s Essentials menu and order ITC’s Aashirvaad atta and spices such as chilli, coriander and turmeric powder
In a first-of-its-kind partnership between a quick service restaurant and a fast-moving consumer goods company, Jubilant FoodWorks, the master franchisee of the Domino’s brand in India, is partnering with ITC to deliver essential commodities at the consumers doorstep.
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The partnership follows ITC’s and Jubilant FoodWork’s aim to maximise sales and distribution channels while encouraging consumers to stay at home and receive essentials during the Covid-19 outbreak.
According to the partnership, a combo pack of ITC-owned Aashirvaad atta and spices such as chilli, coriander and turmeric powder will be available on Domino’s app starting today. Buyers can log into the app under the Domino’s Essentials menu and order the items. While ITC will provide the items, Domino’s will be delivering the products. As of December 31, 2019, Domino’s had 1,325 restaurants in the country across 282 cities and towns.
Source: Business Standard
