The government and industry must collaborate for digitisation and modernisation of kirana stores as they are major part of the Indian retail sector, according to a Deloitte report. It said traditional and modern retail, including e-commerce, have their own merits that must be integrated to provide a common platform.
As retail markets are evolving from ‘bricks-and-clicks’ to an intermix model, the brands must use multiple channels to ensure a seamless shopping experience for consumer across all channels, the report added.
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“Kirana stores form a major part of the Indian retail and will continue to do so in the near future. Thus, the government and the industry must collaborate for their digitisation and modernisation,” the report added.
Source: Economic Times
