‘It Would Never be 100% Without Human Touch as HR is All About Bringing that Human Aspect’

Artee Puri, Director – Talent (India & SEA), CarDekho, speaks to India Employer Forum on the use of tech in HR and the readiness of organisations in its adoption, the buzz around quiet quitting and moonlighting, and also on inclusivity, human capital and more.

Q. Tell us a little about yourself.

I have 20 years of experience overall, which primarily includes talent acquisition, talent management and onboarding. Overall, I’ve had multi-domain experience at various organisations like PWC, Genpact and now with CarDekho. I have done my graduation in English (hons) from Delhi University and then an MBA, with specialisation in HR and international marketing. In my free time, I typically read or I binge on OTT. I have also started painting off late.

Q. With a lot of industries undergoing a technological transformation, the HR world is not far behind. What are your views on the use of technology in HR and the readiness of organisations to adopt?

In today’s world, in the automation side, the main emerging themes that come up are recruitment efficiency, employee retention, skill development, performance orientation and innovation, the HR solutions primarily. How you can use that as best. From a focus standpoint, you give employees the ability to deliver personalised customer experience. You hold employees accountable for their performances and reward them for the results.

This would help in employee retention, then primarily recruiting and retaining individuals with the right blend of interpersonal and technical skills, skill development in a larger talent pool within the organisation, increased usage of predictive analytics to support hiring and making various decisions and finally change management by developing innovative solutions that support new business models. It would never be 100% without human touch as HR is all about bringing that human aspect within the organisation.

Q. What are your thoughts on the recent quiet quitting and moonlighting stories? Do you think instances of these have increased or are they just gaining visibility now and have been around for a long time?

While the terms have gained popularity now, both moonlighting and quiet quitting have always been around. In the past, professionals like doctors, lawyers and teachers holding primary jobs and personal practices has always been a norm. Corporate employees involved in multi-level marketing are also well known. It’s just about how the second job affects the first one. People need to keep legalities in mind because a lot of cases that have come up in the recent past have been about employees sharing information or using similar kind of product line with the competitors, which has given rise to the term “Moonlighting.”

Q. What do you think are the most effective ways in which you can promote inclusivity in an organisation?

Looking at the seven pillars of inclusivity, you have to work on the attitude, of the choice the partnership that you create, the communication that you do, the policies that you have around them and the opportunities that you bring to your people are a few things that help create inclusivity within the organisation and help people grow. Creating a sense of belonging within the organisation and talking about gender neutral policies is also vital. A lot of organisations have started doing that already; offering employees a chance to create development opportunities within the organisation at any level, irrespective of where they are coming from and what preferences they have. Finally, creating a two-way communication channel where the employee gets a sense of being heard.

Q. What is the most important investment that any company should make in its people to gain a competitive advantage over their competitors in the long run?

It is self-growth and innovation. Doing the same mundane job will not help retain people. You have to give them more and help them grow within the organisation. We’ve seen in the past that organisations that have not supported innovation have not grown the way they wanted to and now they are nowhere or are struggling with their employees. So, to retain employees, you need to help them understand the importance of innovation and self-development and give them a platform to help do both.

Watch the full interview: In conversation with Artee Puri | Director – Talent ( India & SEA ) | CarDekho

About Artee Puri

Artee Puri is a seasoned talent Leader with strong expertise in Talent Acquisition, Talent Management, Talent Innovation for TA – Bulk & Lateral hiring, Leadership hiring and TA-CoE, End to End On-Boarding to Infant attrition control, talent development, resource planning and Quantified HR Delivery Systems. Her expertise also includes managing APAC location with team size of 30+across physical and virtual teams  and hiring 3000+ across roles with strength in conceptualising and effectuating measures / modifications in the SOPs, SLA’s QMS to optimise resource and manpower utilisation with Automation and Innovation; creating an amicable and transparent environment, controlling attrition and building committed teams, and partnering with leaders to work on HR Innovation and Technology to support hiring and retention.

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