The India wearables market – including products like smartwatches and earbuds – posted the highest quarterly shipment to date, growing 165.1 per cent to 11.8 million units in September quarter, as per research firm IDC.
The wearables segment, which had clocked shipment of 4.4 million in the September 2019 quarter, saw strong demand for earwear devices and watches that propelled this growth, IDC said.
“In the last few quarters, wearable devices have become more affordable with the average selling price of watches coming down to USD 111 in Q3 2020 compared to USD 175 in Q3 2019. This is enticing consumers to upgrade from wristbands to watches,” it added.
Similarly, the average price of true wireless stereo (TWS) (commonly known as earbuds) has dropped by 48.6 per cent y-o-y in the third quarter of 2020 to USD 57.
TWS now contributes to 39.7 per cent of the overall earwear category, as close to 4 million TWS devices were shipped during the quarter, recording 1,156.3 per cent growth in the quarter under review, as per IDC.
Source: Business Standard
