NEW DELHI: Markets regulator Sebi on Tuesday advised all entities, including market infrastructure institutions, that use bulk SMS for providing services to clients to ensure “strict compliance” with the telecom regulator’s regulations that are aimed at curbing problem of unsolicited commercial communication.
Non-compliance with the provisions of the regulations may result in disruption of delivery of messages to the investors, Sebi said in a press release referring to the Telecom Regulatory Authority of India’s (TRAI) Telecom Commercial Communications Customer Preference Regulations, 2018.
“Effective implementation of these new regulations will help to protect investors and the general public from unsolicited and often misleading messages,” Sebi said.
Source: The New Indian Express
