Vocal For Local: Reliance Retail Doubles Down On Local Handicrafts; Engages With This Many Artisans

Ease of Doing Business for MSMEs: Reliance Retail’s Indie by AJIO is an online artisan store on fashion marketplace AJIO for local artisans and handcrafted products in categories such as apparel, home furnishing, and accessories such as jewelry, and footwear.

Ease of Doing Business for MSMEs: Mukesh Ambani-led Reliance Industries’ retail arm Reliance Retail has doubled down on its three-year-old initiatives Indie by AJIO and Swadesh that focuses on promoting artisans and artisanal products. The company has expanded engagement for a push to locally made artisanal products with over 30,000 craftsmen and more than 40,000 products, it said on Monday. Reliance Retail had showcased these products from more than 50 Geographical Indication (GI) crafts clusters during the festive season. The 30,000 craftsmen represent more than 600 art forms across clothing, textiles, handicrafts, and handmade natural goods. The programmes are “now bearing strong results both in our ability to engage with an increasing number of craftsmen as well as our ability to co-create and co-curate products,” said Akhilesh Prasad, President – Reliance Fashion & Lifestyle.

Source: Financial Express

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