E-commerce firms have been hiring across delivery and logistics, customer service and warehousing
When Jitendra Gupta, in his late 30s, lost his job as a studio executive in a television channel in Mumbai at the start of the pandemic, he quickly discovered it was pointless knocking on the doors of other media firms—they had frozen hiring.
Instead, with a new-born in the family and mounting daily expenses, he joined the gig economy workforce—even if it meant a lower salary, a modest position and a short-term contract.
Gupta now works as a delivery executive for an e-commerce firm, benefiting from a hiring spree by online firms ahead of festive sales that start this week. Nearly six million white-collar workers, including engineers, physicians, teachers, accountants and analysts, lost their jobs between May and August, the Centre for Monitoring Indian Economy said in September.