Nielsen reported visible signs of consumers either downgrading to more affordable offerings or shifting towards value-for-money large packs as the pandemic and ensuing lockdowns leave many households cash strapped
NEW DELHI: Middle and rural India will drive business strategies of fast moving consumer goods companies over the next few quarters as smaller towns and cities help push demand for packaged consumer goods, market researcher Nielsen said in its fifth FMCG forecast on Friday.
Nielsen defines middle India as urban but towns with population of less than 10 lakh, excluding rural centres and metros.
The market researcher also retained its forecast of -1 to 1% growth for the FMCG sector unchanged for the calendar year.
Nielsen reported visible signs of consumers either downgrading to more affordable offerings or shifting towards value-for-money large packs as the pandemic and ensuing lockdowns leave many households cash strapped.
Smaller towns are driving growth for FMCG, Nielsen said.
Source: livemint
