How Logistics, E-commerce Companies Are Gearing Up For Upcoming Festive Sales

After a halt, the upcoming annual festive season is likely to inject the much-needed cheer back into the economy, especially on the back of e-commerce sales.

The e-commerce companies in India organise several sale events during the festive season. In anticipation of the surge in orders, logistics companies such as Ecom Express, Blue Dart and Shadowfax have started ramping up their infrastructure and hiring manpower.

The flagship sales by Amazon and Flipkart — The Great Indian Festival and Big Billion Days — are the highlights of the season and mark the onset of shopping festivities. The first event of last year’s festive sales, according to RedSeer Consulting, had raked in $2.7 billion in GMV (gross merchandise value). According to the consultancy firm, this year’s first festive sales (dates of which are currently being finalised) are likely to grow 50% year-on-year and reach $4 billion in GMV.

The logistic firm, Ecom Express, has plans to create more than 30,000 seasonal jobs, while last-mile delivery player — Shadowfax — has already onboarded 35,000 people and plans to add another 35,000. E-tailers, too, are gearing up for the sale season. Flipkart, for instance, has hired 70,000 people for its supply chain operations.

Source: Financial Express

Comments are closed.