Covid Prompts FMCG Firms To Look At Efficient Processes

While not all associations and learnings will stick, especially as markets gradually open up and stocks start moving, firms will look at imbibing some of these changes in the way they function

NEW DELHI: India’s top packaged consumer goods makers are imbibing lessons learnt from covid to make their businesses more efficient. Executives at top fast moving consumer goods (FMCG) companies told Mint that the disruption caused by the pandemic has prompted companies to look at redundancies in operations and eliminate time taken to roll out new products and reach markets.

FMCG companies in India rely on extensive market research and scores of distributors and small shops to ensure their products reach shoppers, but the lockdown upended their links to the markets. However, following the surge in demand for packaged foods and personal hygiene products, companies banded together teams, created links with hyperlocal delivery partners, and helped get their products to stores to help fulfill consumer demand.

While not all associations and learnings will stick, especially as markets gradually open up and stocks start moving, several firms will look at imbibing some of these changes in the way they function.

Source: livemint

Comments are closed.