The FMCG industry is finally exhibiting signs of revival to pre-COVID levels in the month of June after demand starts to pick up for certain categories.
The FMCG industry is finally exhibiting signs of revival to pre-COVID levels in the month of June after demand starts to pick up for certain categories. “We are seeing a clear growth trend in June over May. It is almost back to the level of pre-COVID levels to the index of 98. It is driven by traditional channel expansion,” Prasun Basu, President — South Asia, Nielsen, told Financial Express Online. Further, rural and urban are growing, however, rural India is recovering at a better pace than urban. “It is a very promising picture. There is a very big move to traditional trade. Net growth of rural and non-food categories is a big plus. Beauty, Health and Hygiene are doing well,” Prasun Basu added.
Fast-moving consumer goods industry has been facing the headwinds of a slowdown for over 18 months now; first, because of a prolonged demand slump emanating from rural India, and then this year due to the coronavirus pandemic and the subsequent lockdowns. Among the categories which have witnessed a sharp recovery are beauty, daily use items, hygiene related products and items required for preparing ‘ghar ka khana’ such as packaged atta, refined oils and cheese.
Source: Financial Express
