Myntra, Flipkart, Snapdeal, Others Begin Showing Country Of Origin Even As DPIIT Suggests Aug 1 Deadline

Online retailers have sought a three-four month time period from DPIIT to update country of origin details for every product listed online. They had agreed to display the same during their first meeting related to this issue with the DPIIT last month.

Nearly two weeks after online retail marketplaces such as Amazon, Flipkart, Snapdeal etc. in a meeting with the Department for Promotion of Industry & Internal Trade (DPIIT) agreed to display country of origin for products sold online, the latter on Wednesday sought August 1 as the deadline to update the same for new product listings. On the other hand, for existing listings, DPIIT has suggested marketplaces to enable country of origin details by September, according to Ravinder, Joint Secretary, DPIIT. However the timelines are not fixed yet and “these deadlines may change either side,” Ravinder told Financial Express Online.

Among existing players, Walmart-owned Myntra is already showing the country of origin information under ‘View Supplier Information’ on the product page. Similarly, many listings on Snapdeal showed the information wherever sellers had updated the details. Flipkart has also provided the country of origin details for many products under product specifications/details section on the product page. Moreover, Pepperfry has mentioned ‘manufacturer country’ details under merchant info section on the product page while BigBasket has provided the country of origin details for some non-food products along with a ‘country of origin’ filter for certain product categories.

Source: Financial Express

Comments are closed.