ByJu’s moved to a ‘freemium’ model in March, providing free access to its courses for students after the closure of schools and institutions in India
Online tutoring startup Byju’s plans to hire at least 4000 people in business, content and product development roles over the next six months, as the company looks to expand its list of courses, said a top company executive.
The ed-tech startup moved to a ‘freemium’ model in March, providing free access to its courses for students after the closure of schools and institutions in India. Since then, demand for Byju’s courses picked up sharply on the platform as students stayed home and began adopting online tools for learning.
In March alone, the platform added six million new students on the platform and another 7.5 million students in April, where most of them were organic users.
Mrinal Mohit, chief operating officer, Byju’s said that April and May were the best months for the startup in terms of sales, since the platform converted a majority of free users into paying users.
“We actually started hiring across different business functions since April itself. Because of the uptick in organic demand, we required a bigger sales and after-sales team to engage with parents and students,” Mohit said in an interview.