As social distancing becomes the new norm in India, social networking sites in India are seeing a surge in the number of users and the amount of time users spend networking online.
Sunil Kamath, Chief Business Officer, ShareChat, a video-sharing and social networking service, said that the platform saw over 20 per cent growth in user-generated content from the first week of March to the last week of the month.
According to data shared by ShareChat, the platform saw news content surge by 115 per cent during the period and health-related content climb from an average of 6,000 daily posts in the first week to 24,000 posts in the fourth week.
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Social media applications saw a 46.28 per cent increase in time spent during the lockdown, with a 49.23 per cent increase in engagement and a 29.55 per cent increase in daily active users, data from technology firm Bobble AI showed.
“Last week, we surveyed LinkedIn members and found that, out of those working from home, nearly 30 per cent plan to increase learning, if they’re able to find the time to do it,” said a spokesperson from LinkedIn, a professional networking platform.
Source: The Hindu BusinessLine
