The startups have seen a 10%-20% decline in cost of customer acquisition
What do you see most on social media these days besides looking at old vacation pictures and reminiscing about those days! It’s an ad. But not of a shampoo or a make-up product instead ed-tech firms have taken to social media to promote learning. Ed-tech firm Byju’s claims a 60% increase in the number of new students using the app to learn from home on a daily basis. “The number of queries from students and parents for our home learning programs have more than doubled in the past week across both metros and non-metros,” Divya Gokulnath, co-founder and director, Byju’s told BrandWagon Online. Post the spread of the novel Coronavirus ed-tech platforms have provided free access to its content till the end of April.
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According to industry analysts, ed-tech brands are leveraging the ease of access, availability and free content to drive more consumption on their platforms. “The key here is to get more engagement initially and create a loyal consumer base by providing valuable content on the platform,” Jagdeep Kapoor, chairman, Samsika Marketing Consultants, said.
Source: Financial Express
