India Inc’s growing focus on diversity in the workplace is fuelling the rise of specialised recruiters such as Equiv.in, Vividhataa, PeriFerry and Pride Circle, which cater to leading companies and startups. Apart from more women, they are looking to recruit persons with disability (PwDs), LGBTQ candidates and army veterans. The reason — it makes good business sense.
Those hiring include Tata Steel, Godrej Properties, InfosysNSE 0.38 %, Accenture, IBM, Goldman Sachs, Society Generale, Wells Fargo and even startups such as EarlySalary, said the recruitment firms. The market for diversity recruitment is close to $500 million in India alone — and growing rapidly — estimated Naren Krishna, CEO of Equiv.in, an exclusive portal for diversity talent.
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Signalling a shift from a few years ago when companies relied on NGOs for recruiting LGBT and PwDs, these recruitment startups make it clear they are not charities — there’s a clear business case for inclusion, they say. Diversity contributes to enhanced problem solving, greater innovation and a higher discretionary effort by all employees, said Saundarya Rajesh, founder president of Avtar. “There is greater awareness about diversity and business benefit accrued,” she said.
Source: Economic Times
