Nykaa is ramping up its offline push in tier-two cities, as the online retailer of beauty products looks to tap customer demand from beyond the metros, a top executive said. The company’s strategy to spread its offline stores beyond the top cities is driven also by increased sales coming from these markets.
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“Cities like Bhubaneshwar are one of our biggest markets now,” said Anchit Nayar, the chief executive of Nykaa Retail that operates the offline stores. The company is set to open its 55th offline store in Raipur, Chattisgarh. The outlet, offering luxury products, is aimed at its top of the pyramid customers, Nayar said.
Nykaa has broken its sales channels into four — web, kiosks, Nykaa Luxe and Nykaa on Trend.
Source: Economic Times
