LinkedIn’s reach in India has more than doubled in the last 20 months.
In August 2019, 15% of Indian smartphones had the professional networking app installed, up from just 6% in January 2018, according to data from Delhi-based market intelligence firm Kalagato.
“This could be a result of two factors: First there is greater product adoption amongst the target audience and second, many users who were previously using the web version are now switching over to the app,” said Aman Kumar, chief business officer at Kalagato. The company surveyed over 1.5 million Indian smartphones for this research.
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“In a tightening job market, there’s been high demand for finding any job, not just better jobs. An increasing number of people who are laid off or facing impending closure of divisions or products—especially true of the media sector, but also of manufacturing, automobiles, etc.—are using LinkedIn,” said independent tech-policy consultant Prasanto K Roy. “There’s also the network effect of all those users.”
Worldwide, the Microsoft-owned platform has more than 660 million members. Of these, 175 million are from the Asia Pacific region, and India accounts for 62 million.
Source: Quartz India