E-commerce majors in the country sold goods worth over $3 billion in the week-long festive sales on their platform this year. This is about 30 per cent higher than the festive sales in 2018 and, notably, a majority of this growth across platforms has been driven by tier-2 and tier-3 towns. While small products such as mobile phones and fashion goods dominated the orders from smaller towns, online retailers have also ramped up their logistics to deliver larger items like furniture and white goods to difficult-to-reach terrains.
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For companies like Flipkart and Amazon, the prime focus of expanding their delivery into remote regions has been leveraging aspects such as localised human resource, technology and development of alternative delivery models. On the one hand, where Flipkart has partnered with kirana stores and freelance delivery agents to reach low density and remote locations, Amazon, on the other, has depended on local knowledge of delivery associates to navigate through weather and terrain challenges to ensure timely deliveries.
Source: The Indian Express
